Infographics are 30 times more likely to be read compared to text-only articles. Like them or not, they are becoming the most common way to reach out to your target audience. Infographics are also the most circulated content category, which makes them one of the most effective and efficient ways to convey information to audiences. We understand that not everyone has been taught how to create this popular content form. Though infographics are simple to understand, they are not always simple to create one, therefore we want to show you how to make an infographic in seven simple infographic elements, from determining the target audience to publication. Let’s have a look at the infographic elements (step-by-step infographics) and dive into them:
- Step 1: Determining Your Target Audience
- Step 2: Define the Purpose of Your Infographic
- Step 3: Find a Topic
- Step 4: Make a Research
- Step 5: Define the Outlines of Your Infographic Design
- Step 6: Create Your Infographic
- Step 7: Publish and Share It
Determining your audience is one of the first and most important steps in creating an infographic.
This step is easy If you’re creating an infographic for your product or brand since you already have the target audience set, however, If it's something new you’re working on then you need to define who it is for.
Finding the right audience not only makes it easier to set the tone of your infographic but also the design, color, and even type (Process infographics, Informational, Timeline ...)
Is your target audience primarily academic or visually-oriented? Do they prefer data visualizations or straightforward information? Things like this should definitely be determined beforehand in order to make a good Infographic. It’s crucial to gather enough information about your audience before starting your work, narrow down your demographic (Stay-at-home parents, Millennials, retirees, or entrepreneurs...) rely on statistics, discover their visual preference and which platform can you find them the most (this is crucial for the sharing stage) So, this step is all about good old research and elimination process, Infographic should be simple, succinct, and straight to the point, but still appealing enough to catch and retain a person's attention.
Now that you found your target audience, a new step arose “what is the true purpose of my Infographic”. It’s crucial to define the purpose in order to correctly communicate your message through the infographic.
One Faux pas when making an infographic is to clutter it, don’t attempt to cram too much information in otherwise the message will get lost and it will get too confusing.
Keep it simple, narrow your focus to one topic and work on it in a way that interests your target audience. Keep the goal clear, are you trying to deliver information through the infographic or are you trying to sell a product and persuade the viewers. This is an important step to define because it will also help set the tone of your work. The best thing about an infographic is that you can determine your goal based on anything that you choose that meets your current need.
Every successful work most usually starts with a good starting plan and the first base is always deciding what you going to tell in your infographic. There is a little tip: Infographics became more and more apprehensible as they focus on specific things. So it is good to be picky and direct to create professional infographics.
The main aspect of an infographic is to provide a tangible benefit to its reader. So before choosing your topic, you should scale if it will be enough to visualize what you have on your mind. Whether you like to introduce your services and differences with a simple one-pager or summarize what you are trying to tell in your viral marketing campaign; just start with sketching an infographic checklist and determine the basics of infographics that you will use for the case. These will guide you to a successful campaign.
So if you are done with the planning process now it is time to dive into articles and relevant works. You must collect all coherent data that can help you with the creation process.
Knowing what it takes to learn how to create effective infographics is essential to plan the steps in making infographic and start your search. So, where to get data for infographics?
You can start comparing previous works on relevant topics or the articles written about them but also as you are going to visualize your own content, you can extract some crucial data from your current resources.
Once you have all of the data and details, the next step is to find out what makes a good infographic.
Separating textual information from data is the first step of data visualization. You can choose from a number of maps, graphs, widgets, and even a timeline or flowchart, depending on your data. You might need comparison visualizations such as tables or Venn diagrams. Perhaps you have geographic information and need a map diagram.
Consider the following questions:
What are the most common chart formats right now? What are other people's perspectives on the story? What types do you gravitate toward? What kinds of infographics do your readers want to look at?
1)Layout Using a consistent and easy-to-follow layout guides viewers through the part.
2)Fonts The infographic should be easy to read and view. Choosing the best fonts for infographics helps you to strike a better balance between style and readability.
3 ) Colors Colors affect people both mentally and physically. With the right colors, you can help attract people to your infographic.
4) Data visualization Visuals are such an easy and effective way for us to grasp information. Effective data visualization is the primary building block of almost all great infographics.
It's time to start creating your infographic after you've completed the first phase of preparing it.
You may either outsource it or create it yourself.
Option 1: Outsource It
If you don't have the design skills or time to create an effective infographic, outsourcing can be a great choice. You may choose the websites to make infographics or order infographics. And there's more good news! There are a variety of designers who are willing to partner with you. You're probably curious as to how it works.
Contest Outsourcing: In this scenario, you set your budget, enter your infographic's design information, and then wait to see what designers submit in the hopes of finding the right one for you. Several ideas are submitted, so there is usually a lot to choose from, and the process is still fast.
Freelance Outsourcing: Another scenario is, finding a freelance designer to create an effective infographic for you. This will give you direct access to the designer, allowing you to form a partnership with them. You'll still have enough space for any revisions that might be necessary. Freelancers are paid hourly or on a project-by-project basis, so it's important to inquire about this right away when choosing a designer.
Option 2: Create It Yourself
Way to go with your infographic concept. If you've worked in design before or are just getting started, here are some pointers to get you started:
Free Tools: There are some fantastic infographic tools available that make the design process much simpler.
Select Your Color Scheme: Consider what mood would best showcase your subject, and then look for color palettes that represent that mood.
Select Key Points to Highlight: Just like in a novel, there are some details that are more significant than others. It's the same for design; it's referred to as visual hierarchy. To create a hierarchy in infographics, try to identify the three main subtopics and then separate each segment in the infographic slightly differently. After you find three main sections, you can start filling in the information. What is the name of each section? What information should be included in each section? What captions can be added to the data to better describe it? Start with the big picture and work your way down to the details.
This is where creating professional infographics come in handy because instead of producing visuals to support the content on social media, you now have a whole infographic to break down and advertise on social media. There are several useful social media size guides on the internet that you can benefit from and then you can decide on what the right moments are to share.
Neil Patel also has a very informative blog post that enlightens many ways of promoting the infographic in a special way. SlideShare and Pinterest are some of my favorite sites to share your infographics. Before we leave you with your next infographic that will go viral, here are some great places that you can get benefit from while deciding on how to create a good infographic: Fast Company's Infographic of the Day Visual.ly Love Infographics
Now it's time to create a professional infographic and market yourself in a better way!
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