types of infographics
what is an infographic

What is an infographic?

Published on Oct 19, 2020

by CEYDA KALKANCI, HAZAR SALİS, RECEP KITAY, RIDVAN TANIK

Infographic is actually two words blended together, which are “information” and “graphic”, and it can be defined as visualized information intended to present the information quickly and clearly.


What Is the Difference Between an Infographic and a Poster?

What is the difference between an infographic and a poster

Infographics are confused with posters from time to time. However, they differ in design and purpose.

Infographics consist of charts, images, and some text that explains the topic in a straightforward way. Contrarily, posters gather various types of information about a subject and tell it in an engaging aspect.

Posters address information in different categories using numbers or words to represent quantitative data. On the other hand when creating infographics; symbols, marks or visual elements are used. While infographics also use text as a description of the data used, posters adapt iconic-type graphic components for visual design appeal. It usually takes 10 seconds to absorb the information of a poster. They are typically vertical in orientation and are supposed to be read from top to bottom. Infographics tend to be abstract visuals. They are not meant to be read, but to be studied, analyzed, and explored. Infographics help us to see the presented data in a new way and give us a new insight for problem solving and understanding.

Lastly, to make it more clear, here is an example: Let’s say we have a predetermined message to deliver and you have data to support it. Then, using a poster would be the best option. However, if you want the audience to interpret the message and have the data as the primary focus, an infographic would be the right choice.


Why Should We Use It?

“Why are infographics important”, “what is the importance of infographics?'' are the most common searches for infographics. For a long time visualizations of data were controlled with a known rule: The denser the data, the more that data should have been streamlined for general audiences. That standard prompted oversimplified representations that zeroed in only on featuring a summarized point. Infographics are one productive method of combining the best text, pictures, and configuration to speak to complex information that recounts a story that is asked to be shared. So, besides presenting the results, an infographic contains the "story" of your information that can be perceived by all individuals from your intended interest group, as well. And if your target audience does not share the same language as you, translating it to that language might be worth it.


What Are the Different Types of Infographics?

Out of 13 types of infographics. Here are the most important four:


Informational infographic
Informational Infographics:

This is the best infographic for clearly communicating a new or specialized concept, or to give an overview of a topic.


Timeline Infographics:

Timeline infographic

In case you'd like to visualize the history of something, highlight vital dates, or give an overview of events (that can be project timelines), Timeline Infographics are the ones that you need. Since people tend to form a sense of time spatially, a visual like a Timeline Infographic can offer assistance to make a clearer picture of a time period. Here are the best practices of Timeline infographic design: Use a central line to connect the different points in time. Use bold, contrasting font to highlight the year or name of each event. Illustrate each point in time with a simple icon. When necessary, provide a brief description for each point in time.


Infographic Resume (or Resume Infographics):

resume infographics

Job seekers need to find creative ways to set themselves apart from other applicants because the current job market is so saturated. Resume Infographics will not be able to entirely replace a traditional resume in most cases. However, they’re great visual documents to bring to an interview, to publish on your website, or to include in an email application.


Comparison Infographics:

comparison infographics

With the increase of the production and the options available, a lot of people have trouble picking between multiple options. If you need to compare alternatives in a fair-minded way or make one option seem better, Comparison Infographics are the most accurate infographics to do that. Typically, a comparison infographic is split down the middle vertically or horizontally, with one option on each side.


Steps to Creating an Infographic

How can you create your own infographic? Actually, the steps to create an infographic are simple:

  • Outline your goals for creating your infographic.

    An infographic should address a specific topic.

  • Collect data for your infographic.

    Get your data from open sources or from your studies.

  • Make data visualizations for your infographic.

    Make the best use of different charts and graphs.

  • Create your layout using an infographic template.

    You can choose open templates on the internet based on its structure.

  • Add style to polish your infographic design.

    You can always edit the style; changing the structure is hard but changing the style is easier.


Infographic Effectiveness Statics / Interesting Facts About Infographics

Remember that sound bite you heard on the radio this morning? The shopping list that your roommate asked you. Most probably you will not remember them. It has been shown in numerous research that our memory is better at remembering things that we see or touch than things that we hear.

Today’s communication is based on visuals rather than text or auditory. Infographic statistics and researches show us that 93% of communication is non-verbal and 83% of learning is done via visual instruments. Since we tend to learn visually, content creators are using infographics and other visual tools more than ever on social media. For instance, visual posts are 600 times more interesting than regular text messages, remember the famous saying "a picture worth one thousand words". According to the Google, the search for infographics on their system has increased almost 800% between 2011 and 2013. These infographic statistics show us the significance of using infographics. Along with the importance of using infographics, the effect of an infographic is increased and the message of its content is well understood when it is translated into the language of the target audience.


Localization and Infographics

Localization is a process in which a text or any kind of work is translated from its source language to another by taking account of the target language’s culture, customs, and traditions. When adapted properly, it makes the product connect with customers in a language and format that feels native to them. Besides translating written content, localization has also so much to do with;

  • Choosing the best-fitting graphics for the target market
  • Adapting the content to the target language based on it’s unique taste
  • Modifying layout design to create a relevant infographic
  • Displaying the correct currency and units of measure
  • Using TL (target language) formats for addresses, landline numbers, and dates
  • Complying with legal requirements and local regulations

Our team designs MotaWord applications with modern tools that involve the team members in the process, stages its designs for the internal team before deploying into production, and constantly improves them. We regularly publish marketing content such as blog articles, infographics, and distribute them to a wide range of audiences.

We strive to shape your work in the target language and provide it with related charts, statistics, pictures, and layouts within infographics.

Take your text a step further. We’ll localize your inquiry and customize it with the best infographics possible! Click here to get an instant quote!


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