While businesses go global, as an obligation of their growth in today’s heavily connected world, they have to undertake structured steps, define strategies, adapt their products, their websites to the markets they are willing to conquer. The use of the right products go in pair with the use of the right language.
Amazon saw an unprecedented rise in seller numbers, yet only some of them managed to grow beyond a mediocre workload. We take a dive in the ocean of digital marketing and try to explain one of the biggest factors behind their success: Content localization.
Speak your customer's language to boost your conversion rate.